sprouted from the idea that high quality experiences shouldn’t be reserved for deep pockets
our story
what began as just an idea in 2022 became realized in 2025 as a one-person design studio led by me, Nyah Bell. i've worked nearly a decade in Design, Product, and Strategy roles across all kinds of service, app and product projects in several tech agencies and companies. in all those years, i acquired a lot of knowledge, skills, and experience but it was all in service of some big companies’ bottom-line.
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i wanted to create a different kind of studio—one that makes great design accessible to small businesses and entrepreneurs. one that could impact local communities. and one that keeps design services affordable without loss in quality.
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why the name?
simple, goodfoot is here so you can put your best foot forward
our values are simple
transparency
communication happens early and often. no need to guess on progress or sit with unanswered questions
thoughtfulness
provide high value services in product and customer experience, across design and strategy
hospitality
deliver an experience your customers will love, while you love your experience with goodfoot